If you are looking for some of the best marketing apartments ideas, you need to get creative and think out of the box. Everybody is employing common methods of marketing rental properties and using something unique will easily shift the focus to your properties. Here are some of the creative ideas that you can consider in this regard.
Referral gifts for apartment residents can be a great way of marketing your vacant rental property. Holidays should be used in a way to take advantage of them. You can spread the word to your current residents during the Valentine’s season, for instance, that you’d pay them $100 to refer one of their friends to fill your vacant rental. It’s a wonderful way of marketing using the referral bonus.
It can be stressful to sign the lease as most of the times people do not know exactly how long will they be staying at a particular place. So, you can organize some contest once every year for the people who come forward to sign the lease. If the lease is signed during a specific time of the month, a prize will be given to them automatically. It’s up to you as to what kind of prize you are willing to give your new renters.
Another great way of marking apartments is to work out a website. It is likely for the new renters to pay a visit to the website of your apartment complex before visiting the property physically. The website must feature some photos of the property, floor plans, map and directions, and an online application form.
Newsletters are always a wonderful option for the property managers to ensure that the residents are kept informed about the news of the community, and if some apartments are lying vacant, they can be advertised in the newsletters as well. Of course, current renters know how great it is to rent with you, so as soon as they know that you are looking for more renters, they are likely to refer somebody.
The next on the list for best and creative apartment marketing ideas is to use social networks. 52 percent of adults who are online these days tend to use a couple of social media websites at least. So, social networks should be set up for building your community’s voice, and they can be a great platform for marketing your apartments as well. With social networks, you have the opportunity of reaching out to potential as well as current residents. Different informative content can be shared related to apartments to increase your following. It’s likely for your followers to share the helpful information further on their network and, in turn, you will get increased exposure for your apartment property. That is what you want to achieve at the end of the day, after all.